The past few months have brought with them a wave of realizations. We are finally focusing on things that have always needed our attention and with the increased time that we spend indoors, it only makes sense to focus on ways to add a dash of inspiration to our home. We work through the day and tirelessly try to manage all the housework, cleaning and office meetings. The only leisure that most of us enjoy has to be our late night movies, weekend binging and other forms of entertainment.And this is the reason that more and more people are paying close attention to the televisions in their homes. But what if we tell you that your TV can actually be more than just an entertainment box? What if it can actually add to your home aesthetics and help you relax, even when you’re not watching anything? Samsung’s latest Smart TV does just that! Meet the Unconditionally Beautiful – The Serif.

Designed to impress the best, by the best
The idea behind Samsung’s The Serif is that your TV can be much more than just an entertainment box. It is art in itself and that’s just what The Serif is. A stellar collaboration between Samsung and the acclaimed Parisian design duo Ronan and Erwan Bouroullec, The Serif is a statement addition that every room needs. The chic and iconic unibody looks like an I, and will definitely catch your eye. This lifestyle TV harmoniously blends into your home décor, and comes with a unique metal stand that adds a modish touch to your decor and gives your home a minimalist vibe. And if you want to take the classic route and display the TV in all its glory or blend it in with your décor by placing it directly on your TV console unit, the design will add a splash of luxe to your home, in every way.

Do more with your TV, when it is The Serif
Samsung’s The Serif is much more than your regular television. In addition to the unique design that elevates your home, the television also boasts of visionary connectivity features and impeccable QLED technology. For starters, you can get useful information like the weather, outdoor temperature, most recent and crucial news, all in an interactive background. But to add to that, The Serif also has an array of connectivity features that strive to make our lives easier.

-Multi-View
This feature on The Serif allows you to continue watching your favourite shows or movies, while also looking at what’s on your phone, on the big screen. With the option to customise everything from the video size to the audio setting, this feature is every multi-tasker’s dream.

-NFC
Samsung’s The Serif boasts of the latest NFC technology, which allows you to easily connect your phone with your television. In fact, you can simply place your phone on top of The Serif and catch the magic as the TV automatically connects to the device and continues to play the music or show.

-Tap & Connect
With this feature, you can easily display any content from your phone on the TV screen by merely giving a gentle tap with your phone anywhere on the TV.

In addition to all this, this Samsung device also comes with AirPlay 2, which ensures that you can effortlessly connect your iPhones, iPads or Mac Devices. The Serif also empowers you with the power of choice, as you can pick the voice assistant that you like the most. The device is compatible with Samsung’s very own Bixby, and also comes with a built-in Alexa feature.

What the TV is actually capable of

While all these added features sure are dreamy, in the end, The Serif is a TV, and an impressive one too! With the brilliance of QLED technology, Samsung’s The Serif will truly open a new world of possibilities for you, filled with accurate colours, thanks to the 100% Colour Volume achieved through Quantum Dot. In other words, The Serif captures more than a billion colours. Samsung’s The Serif promises 4K picture from any source, with AI Upscaling, and also boasts of the Adaptive Picture feature, wherein your TV senses the changes in lighting and automatically adjusts the screen to optimum brightness and contrast settings.

Crystal clear audio with Active Voice Amplifier

The Serif does not fail to innovate when it comes to audio either. The device is powered with an Active Voice Amplifier (AVA). What is AVA you ask? Well, it is a unique sound innovation that detects when the videos on TV have loud background noises that dull the intensity of the voices on screen and automatically adjusts the volume and amplifies the voice, so you can clearly hear the dialogues! We can finally sit back and relax, even when we are watching intense movies.

With all these amazing innovations and a stellar design, The Serif TV by Samsung is available in three sizes that fit in any of your rooms. The Serif comes in three variants – 43” (1m 8cm), 49” (1m 23m) and 55” (1m 83cm), and they are priced at INR 79,990, INR 99,990and INR 1,19,990 respectively. The Serif is available online on and . You can also experience & buy this beautiful device offline at selected Samsung Smart Plazas & other leading stores. So if you have been thinking of ways to make your space opulent and luxurious, The Serif is the perfect fit for you.