Seasons2019-20Everton News
Lyndon Lloyd Friday, 3 July, 2020 101comments | Jump to last
Everton and hummel have unveiled the first product from their new technical partnership with the launch of the 2020-21 home kit which has generated record-setting sales.
The strip includes the Danish firm’s iconic chevrons across the shoulders and sleeves of the club’s famous royal blue jersey for the first time.
The design pays tribute to Everton’s iconic Z-Cars anthem with an image of the song’s soundbar expanded and embossed diagonally across the shirt.
Finished with blue and white piping on the sleeves and a round neckline, the look of the shirt is pleasingly minimalist.
The traditional white shorts feature blue chevrons in blue contrast on the outer leg.
The kit is completed with white socks complementing the rest of the strip with blue chevron detail on the front.
The 2020-21 home strip is available to pre-order from 8am on Friday 3 July 2020 via evertondirect.com and can be purchased in-store from July 16 and it has been met with unprecedented demand.
According to Everton’s retail partner Fanatics, just four hours after pre-orders began, sales had surpassed the full opening day figures for each season over the past decade.
Alan McTavish, Commercial Director at the club, said: “We knew that our bespoke hummel kit would prove to be popular with supporters – and we are delighted with the overwhelmingly positive response that has helped make this the fastest-selling kit in the Club’s history.
“With global sales of kit, training and travel wear, we believe this is only the start of a positive and creative relationship between Everton, hummel and Fanatics.”
The promo video, narrated by Thomas Gravesen
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