Nomos Glashütte flies the flag for German watchmaking in the United States – WatchPro USA

Merlin Schwertner, vice-president of Nomos Glashütte in North America, wants to build on the successes of the 80 stores that stock the brand’s watches in this country, but understands he needs to break down resistance to German watchmaking in general in order to get his message heard.

Nomos Glashütte has almost 80 stockists in the United States right now, a community that appreciate the German watchmaker’s build quality, minimalist styling and affordable luxury positioning. It is a bit of a cult brand around the world, and has a particularly strong fan base among journalists — a fact that keeps Nomos watches in the public eye without the business needing to pour money into advertising.

“We are not a brand that invests heavily in marketing; rather, we believe in steadily increasing our brand awareness by having customers discovering Nomos Glashütte and sharing their enthusiasm by word of mouth — with families, friends, and at work. The media coverage we are enjoying thanks to recent awards, as well as famous Nomos fans such as [architect] Daniel Libeskind and [novelist] Gary Shteyngart, help to raise the profile of our brand,” says Merlin Schwertner, vice-president of Nomos Glashütte in North America.

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Potential partners rarely like to hear that brands do not invest in marketing, particularly watchmakers like Nomos that have very little public recognition, but Mr Schwertner insists that the watches speak for themselves and create their own buzz.

Merlin Schwertner, vice-president of Nomos Glashütte in North America.

“When approaching retailers, we have one consistent message to share: Nomos watches represent a well-crafted and designed product positioned at the entry level price point for luxury timepieces. Furthermore, we are very easy and reliable to work with as a brand since we are relatable — as a family business, just like many of our retailers,” he suggests.

Nomos also has to overcome a lack of enthusiasm for German watchmaking in the United States. WatchPro has even heard of retailers asking another German brand to remove the wording “Made in Germany” from its dials because it lacks the cachet of Swiss.

“The North American market is one of our most important, which is why we have focused our efforts to grow steadily and consistently,” says Mr Schwertner. “Aside from Nomos Glashütte as a brand, German watchmaking does not yet enjoy the strong reputation that it has in Europe. That said, our presence is increasing with almost 80 retail locations in more than 20 different US states. The strength of our retail network is thanks to the openness with which we have been received and the quality of the products we are offering,” he adds.

Some of the country’s most powerful stockists work with Nomos including Tourneau, London Jewelers, Hyde Park Jewelers and Shreve & Co. It is even working again with Wempe after a resolving a disagreement last year that led to the brand being pulled from Wempe stores worldwide.

These are reference accounts that the brand can use to encourage additional retailers into the fold.

To plug the gaps in the 30 US states that do not have representation, Nomos has a modern ecommerce store serving customers and promoting the brand. “We are a mid-sized German company, and do not yet have a global retailer market that is extensive enough to reach every potential Nomos customer. For them, and especially our younger customers, an online retail presence is essential,” Mr Schwertner suggests.

2019 is a big year for Nomos and many other German watchmakers that are disciples of the Bauhaus design movement because it is the 100th anniversary since its birth. “The core Bauhaus principle that form follows function is also fundamental to the design approach at Nomos Glashütte,” Mr Schwertner explains. “The straightforward aesthetic of Tangente, for example, gives the watch a clear legibility—allowing it to fulfil its primary function of time-telling. The result is a timepiece that is both useful and aesthetically pleasing with an iconic design that has retained its appeal for over twenty-five years,” he adds.

This year the company is promoting a new range of sports models, not an obvious category for a watchmaker specializing in Bauhaus minimalism. The trick, says Mr Schwertner, is to bring a Nomos interpretation to classic design categories such as racing and diving.

Tagente Club Sport models, new from Nomos in 2019.

“When our design team is considering a new sports model, the starting point is a series of questions: What is the essence of this timepiece? What is essential for the wearer, and what could they do without? Take Tangente Sport, for example, which offers exceptional water resistance to 30 atm but does not feature a rotating bezel. The result is a robust sports watch with the unmistakably minimalist aesthetic that customers have come to expect from Nomos Glashütte,” he explains.

Waterproofing a watch does not make it a dive watch, most would argue, but a microscopically small number of dive watch wearers will ever use features like unidirectional bezels counting down the time they have been underwater. What Nomos is aiming at is the boardroom to beach customer that just wants to strap on a steel watch and forget about it.

“Customers that are looking for a robust watch that is also elegant enough for the office. The new sports watches are true all-rounders, in that they are built to cope with challenging environments but won’t look out of place with a suit and tie either,” Mr Schwertner describes.

Nomos is a true manufacturer with its own movements produced in the eastern German village of Glashütte. All its watches are mechanical, and Mr Schwertner believes are the perfect gateway timekeeper for younger customers looking to move from no watch or a smartwatch into the more traditional mechanical watchmaking world.

“We believe that the demand for high quality mechanical wristwatches will remain—and that young people of today will become the luxury watch consumers of tomorrow. Although smartphones, smartwatches, and other electronics have noticeably impacted the younger generation’s lifestyle, the usage of such devices is also changing. There is a noticeable trend towards digital detoxing and sustainability, a desire for privacy and security, and a high appreciation for handcraft and tradition. At Nomos, we create watches to be worn for the decades to come and will continue to do so; these characteristics are integral to our brand,” he concludes.

Nomos Duo watches are pitched as an affordable entry point to the world of luxury mechanical watches.

Converse Chuck Taylor Life’s Too Short to Waste Release Date – Sneaker Bar Detroit

Converse brings a renewed version of the classic Chuck Taylor High Top that reminds you that life’s too short to waste.

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This updated iteration comes with a canvas upper made of 100% recycled polyester from used plastic bottles, recycled polyester laces. Also included is a minimalist Chuck Taylor All Star patch graphic and a “Life’s too short to waste” message appearing on the mid panel.

Grab a detailed look below, and you can find this Chuck Taylor available at select retailers such as Chmielna20.

Minimal vegan: Why minimalism and veganism go hand in hand – Vegan Food and Living

Minimalism is a philosophy based on the principle of only keeping things in your life if they either serve a purpose or bring you joy. The early Stoics practised this philosophy and it has recently been popularised by the likes of The Minimalists and Marie Kondo. By removing the excess from your life, it encourages you to focus on more meaningful pursuits – the good news is you get to decide what those are. For me it has been my health, meditation, writing and relationships.

The journey often starts with decluttering the excess physical items that you may have acquired over the years. For example, rummaging through your wardrobe and donating all the items that you haven’t worn since 1972, chucking out the bits and bobs lurking in your kitchen junk drawer, which would otherwise sit there until the apocalypse, and removing dusty and dilapidated furniture from your living space.

Conscious consumption

However, there is much more to minimalism than just decluttering; like veganism, minimalism encourages conscious consumption. When you start letting go of your worldly possessions you begin to realise just how much you have unwittingly accumulated, whether it be clothes, DVDs, CDs, gadgets or other knick-knacks. I have first-hand experience with this prolonged but ultimately rewarding process – I’ve just spent a year jettisoning all of the possessions I’d stockpiled since childhood. I re-sell, recycle and donate whenever I can, but I still dread to think of the mountain of unnecessary waste that will burden the planet long after I decompose.

We are living beings, so we can’t completely avoid all forms of consumption without going cold, hungry and homeless. However, our choices to consume should be carefully considered.

Waste not, want not

A lot of people consume food completely unconsciously. I don’t mean they eat in their sleep (some might), rather they pay little attention to what they are putting into their bodies, where it comes from and the effect it has on the planet.

I only started reading ingredient lists when I went vegan; until that point I had no interest in saturated fat, vitamins and food groups. When you open your eyes to veganism, it highlights the wasteful carnist tendencies of society. Let’s face it, the consumption of meat and dairy is totally unnecessary for those living in the ‘developed’ world where we can easily access a variety of nutritious plant-based alternatives.

There is no nutrient in animal products that cannot be found in the plant kingdom. Yes, you might need to plan carefully to ensure you’re getting enough B12, iodine and vitamin D, but arguably everyone should, regardless of whatever diet you follow. And you can rest assured that by removing animal products from your plate, you’re cutting the risk of a whole host of chronic diseases.

Perhaps some would argue that eating meat, eggs and dairy brings them joy and is therefore permissible as a minimalist. Firstly, there’s no minimalism rulebook so it’s not my place to chastise anyone who makes this choice. What I will say is this: so much more joy can be found from intentionally eating food that is not born of suffering.

Going guilt-free

Many vegans talk about their altered perception and enjoyment of eating when they take animals off the menu. There is no more guilt about taking the life of a sentient being in order to fulfil a craving, your choices are having a lesser impact on the environment and no one is going to argue that upping your intake of fresh, whole plant foods isn’t going to be good for your health. And guess what? Vegan food can be just as delicious and bring just as much joy to your taste buds as any other food. Veganism isn’t perfect, yet.

We still need to be conscious of our plastic and palm oil consumption as well as other environmental impacts concerning how our food is grown, but it’s definitely a step in the right direction. As Voltaire and many others since him have said, don’t let perfect be the enemy of the good.

I encourage you to take a conscientious look at the things around you and the things you consume. Are they necessary or could you happily live without them? Do they bring you joy or are they just another distraction from living a more meaningful life?

If you consume consciously and compassionately you’ll be minimising the harm you’re doing to the animals, the planet and your health while maximising the many benefits of living intentionally.


Nicholas Hallows

Nicholas Hallows has been vegan for over 15 years and works for vegan campaigning charity, Viva!. Nicholas writes about minimalism and intentional living for his blog, Escaping Excess. escpngexcss.com

Recommendations For Minimalist Baby Nursery Essentials – Raise Vegan

Credits: Photographee.eu/ Shutterstock

Following the eco-conscious vegan lifestyle and overwhelmed with the shopping for a newborn? For people who believe in reducing their carbon footprint and conscious living, here is a list of minimalist baby nursery essentials that can come handy when the next time you go shopping. Keep scrolling to know more.

Credit: Photographee.eu/ Shutterstock

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When you get pregnant it can feel overwhelming with how much you need to buy for your baby. In recent years, however, there has been a shift away from accumulating a lot of ‘stuff’ toward a more simple and minimalist way of living. It is possible to keep purchases and buying new things for your baby to a minimum, to save on cost as well as worrying about having too many things.  

Each baby and parenting journey is totally different, however here are some basics that you may be able to draw inspiration on when compiling your own list for a baby shower registry, or your own shopping list. 

  1. Crib, bassinet or co-sleeper 
  2. Onesies (preferably with a two way zip for easy access for all those nappy changes) 
  3. Baby carrier 
  4. Car seat 
  5. Pram 
  6. Breast pump (either manual like a Haakaa or electric) 
  7. Swaddles/wraps (can double as burping rags and blankets) 
  8. Nappies (disposable or cloth) 
  9. Baby wipes 
  10. Breast pads 
  11. Nappy bag (if you don’t have a big handbag) 
  12. Organic oil for baby massage, and massage on cradle cap
  13. Nursing pillow 

This list is not exhaustive, but it will help you get an idea of some basic things you can buy before your baby’s arrival. 

Got more suggestions to add to the list of minimalist baby nursery essentials? Comment below.

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Tried & Tested: Hydrating Clarins Facial, NikkiSpa – HarpersBazaarArabia

You’d be forgiven for assuming the water fronted Nikki Beach Dubai was a five-star destination intended for poolside drinks and luxury staycations, however take a sharp right when you pull up to imposingly glamorous architecture and you will find yourself in a minimalist Mecca of health and wellbeing: NikkiSpa.

Philosophized by a “Live the Vibes. Love the Recovery” mantra, the clean lines and tranquil furnishings of the reception have you breathing deeper before the warm and welcoming staff have had chance to greet you. While the Spa menu is as extensive as the experience is immersive, we opted for the Hydrating Clarins Facial. Once you’ve blanketed yourself in a luxurious robe, the skilled therapists will talk you through your skins needs and desired results to help fine tune the experience and products they use – every treatment is designed to be tailored to your skins exacting needs.

The treatment itself is a melting pot of skilled massage, dead skin removal and hydrating mask moisture, sound tracked to ambient music and a softly spoken explanation of the process. Blackhead removal and steam is a preferential extra that we opted for, however the lazing calm you will feel as the treatment progresses comes as standard.

The resultant outcome? Our skin beamed with a soft, radiant glow usually reserved for 60-Watt light bulbs and if our demeanour were any more laid back we would have been horizontal. Wind down from the “strenuous experience” in the Ex Machina style lounge, where citrus heavy water and small cones of dried fruit and nuts are there to replenish.

Our verdict? Seventy two hours post treatment and our skin is still fresh and glowing from the facial and after care tricks and tips passed on to us.

Hydrating Clarins Facial, Dhs585 for 55 minutes.

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