DENVER – Home interior decorating and e-commerce company Havenly has launched its first home goods line called Cove Goods, which features furniture such as accent chairs and side tables. The line features more than 50 SKUs including rugs, pillows, throws, lamps and ceiling lighting.

“We wanted to curate a home decor line with a fresh effortless aesthetic, informed by years of trend data from our designs and customers,” said Lee Mayer, CEO of Havenly. “Cove Goods represents a fresh new look for the home category with elegant and relaxed colors and fabrics that look beautiful in any home.”

Mayer said Havenly designed Cove Goods to invoke a luxury leisure experience for anyone on a budget by bringing to life Pacific coastal influences along with the brand’s signature minimalist aesthetic. The furniture line features natural materials, textural details and timeless elements.

“So many of our clients are looking for a relaxed yet elevated style in their homes, and with the California-influence being so popular in interior design right now, Cove Goods really fits this need,” said Shelby Girard, Havenly’s head of design. “The line is a great balance of simple and sophisticated.”

All online orders from CoveGoods.com will receive free shipping.

Since its launch five years ago, Havenly has experienced rapid growth with a customer base that’s grown more than 14 times in the past two years, and it reports that more than 60% of its purchasing customers returning for additional design projects.

The company serves its customers by matching them with designers who find the best products through a personal style quiz. Designers then use the client’s data to create a personalized design that suits their style by sourcing items from its new Cove Goods lineand from more than 15 million products from its more than 200 furnishing partners.